The recent Manning Centre 2010 Barometer found that 89% of Canadians (based on 1000 interviews) strongly believed that “nothing is more important than family,” a value the Manning Centre claimed for conservative ideology. This contention caused a bit of a stir – do conservatives have moral ownership of the ‘family’ issue?

One comment was that this focus on family (sounds conservative doesn’t it? It’s amazing how well their spin machines work) as the ‘most important thing’ flew in the face of Canadian values and the idea of ‘love thy neighbour’ and taking care of those less fortunate.

And it got me thinking, “Is family the most important thing?” and, as a politician, is it perhaps where I should be focusing. How about we claim family as a Green value – as THE Green value.

My family is the most important thing in the world to me. And I will do what it takes to protect them and ensure that they have a happy and healthy and safe future. That is why I am running for the Green Party. And that is why I think everyone who has kids, and wants to protect them, should vote Green.

This happened to coincide (I just love synchronicity, don’t you?) with an email I received from the most excellent Mr. Kempton, who runs the Albedo blog, and who was informing me that he had had a ‘minor revelation’ which I happen to think is actually pretty major – at least as it pertains to GPC policy.

“It occurred to me last week that we don’t have to get people to believe that climate change is real, or a great danger, etc. We just have to get them to act as if they believe it. Maybe that’s the basic concept behind pushing the positive economic, health, lifestyle effects of changing our ways of being on the planet… Passion and hope are more powerful, really.”

I have a confession to make: [deep breath] I couldn’t agree more. I can’t stand talking about climate change. I know that it is a GPC mainstay but I think it is nothing but detrimental to our cause. Because I think the truth is that climate change paralyzes most people – it is too big, too nebulous, and too easy to argue. Let’s talk about how we will help your family, your kids, your life.

And, as a political issue, climate change is useless. The people who get it have already gotten it, we need to reach the people who won’t get it. I know that fear is a great motivator when it comes to marketing but I don’t think it works as well when it is packaged as existential angst. It works when it is something much more concrete, like, ‘if you don’t use this pill, you’ll never have another erection.’ Now that gets some attention.

Telling people that there are massive planetary changes underway that will slightly increase the earth’s temperature and have catastrophic consequences leads to, ‘Woah! My brain shut down halfway through what you said and I’m now thinking about my shiny new car.”

Moreover, we don’t need it. The Green platform is amazing. We’re promoting healthy, vibrant, abundant communities where people know each other, care for each other, and have the resources they need, locally, to feel happy. We are offering an awakening, a re-vitalization of people’s lives, their homes, and, yes, their families. We actually care that people get to see their kids, that they aren’t spending two hours commuting every day, that they aren’t on the hamster wheel of ‘success’ but empty inside. Our Vision provides all of that.

We have the best plan for job creation.

We have the best plan for energy sustainability.

We have the best plan for food security.

We have the best plan for health.

We are offering passion, hope, and happiness. So let’s drop the focus on… what was it again?